Client
Island Jack Gift Shoppe
Services
We created a brand identity system for the retail store that conveys the establishment's laid back yet fun, beach influenced approach to style through font, pattern and color. We designed all print and online advertising campaigns, retail collateral, from business cards, letterhead, envelopes and tags to brochures, postcards, posters, flags and signage.
Our goal was to create a brand that felt like a warm, tropical vacation right in the heart of historic Havre de Grace, Maryland, the first and current flagship Island Jack, but with the potential to expand locations all over the country.
